Better Tomorrow
Sarva SustainableProducts
Better Tomorrow
Sarva SustainableProducts
Better Tomorrow
Sarva SustainableProducts
Client
Sarva
Sarva
Type
Brand Strategy & Visual Identity
Brand Strategy & Visual Identity
The Market
Sustainable Products for Events, Exhibitions and Conferences
Sustainable Products for Events, Exhibitions and Conferences
Year
2023
2023
About
Sarva creates and sources sustainable products for events, exhibitions and conferences. The aim is to help people and organisations build a deeper connection with the planet and make environmental stewardship part of the legacy they leave behind.
Sarva creates and sources sustainable products for events, exhibitions and conferences. The aim is to help people and organisations build a deeper connection with the planet and make environmental stewardship part of the legacy they leave behind.
My Role
I led the brand strategy and visual identity for Sarva, shaping how the company could express its purpose and present its work. The focus was to give the brand a clear, consistent voice across its products and the different settings where people encounter them.
I led the brand strategy and visual identity for Sarva, shaping how the company could express its purpose and present its work. The focus was to give the brand a clear, consistent voice across its products and the different settings where people encounter them.
Brief
Sarva needed a brand that could bring its sustainability mission and practical work together. It had to speak to individuals and organisations, while making clear that sustainable choices can make a transformative change for events and experiences we create. I developed the identity around sustainable and reusable materials, clean layouts and a visual language that’s easy to understand.
Sarva needed a brand that could bring its sustainability mission and practical work together. It had to speak to individuals and organisations, while making clear that sustainable choices can make a transformative change for events and experiences we create. I developed the identity around sustainable and reusable materials, clean layouts and a visual language that’s easy to understand.
Approach
I started with Sarva’s purpose: encouraging a closer relationship with the planet through more considered choices. I translated that into a clean, easy-to-understand visual language, then carried it through the brand’s print materials. Sustainable paper choices and thoughtful print production helped make the physical identity reflect the values behind the brand.
I started with Sarva’s purpose: encouraging a closer relationship with the planet through more considered choices. I translated that into a clean, easy-to-understand visual language, then carried it through the brand’s print materials. Sustainable paper choices and thoughtful print production helped make the physical identity reflect the values behind the brand.
Experience
The strategy and identity give Sarva a recognisable way to introduce its work to clients and audiences across events, exhibitions and conferences. The brand connects the products it provides with the larger purpose behind them.
The strategy and identity give Sarva a recognisable way to introduce its work to clients and audiences across events, exhibitions and conferences. The brand connects the products it provides with the larger purpose behind them.
Created in collaboration with the Sarva team and everyone who helped bring the project to life.
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