Blend of Taste
Orange Coffeeby Flab Kitchen
Blend of Taste
Orange Coffeeby Flab Kitchen
Blend of Taste
Orange Coffeeby Flab Kitchen
Client
Flab Kitchen
Flab Kitchen
Type
Sub Brand Development
Sub Brand Development
The Market
Food & Beverage
Food & Beverage
Year
2024
2024
About
Flab Kitchen, a UAE-based cloud kitchen, wanted to create a distinct coffee brand for Ras Al Khaimah. The idea became Orange Coffee: a premium, feel-good coffee experience inspired by the warmth of sunset, a freshly poured cup and RAK’s golden sands.
Flab Kitchen, a UAE-based cloud kitchen, wanted to create a distinct coffee brand for Ras Al Khaimah. The idea became Orange Coffee: a premium, feel-good coffee experience inspired by the warmth of sunset, a freshly poured cup and RAK’s golden sands.
My Role
I developed Orange Coffee as a distinct sub-brand for Flab Kitchen, shaping a concept rooted in the local spirit of Ras Al Khaimah and the pleasure of a good coffee moment.
I developed Orange Coffee as a distinct sub-brand for Flab Kitchen, shaping a concept rooted in the local spirit of Ras Al Khaimah and the pleasure of a good coffee moment.
Brief
Flab Kitchen wanted to build a coffee brand with a clear identity of its own, separate from the parent kitchen. It needed to feel premium without becoming formal, and easygoing without feeling ordinary. Just as importantly, the concept had to feel right for Ras Al Khaimah, connected to its local character and landscape, while promising the simple pleasure of a really good cup of coffee. The challenge was to bring those qualities together in a brand people could recognize, relate to and feel good spending time with.
Flab Kitchen wanted to build a coffee brand with a clear identity of its own, separate from the parent kitchen. It needed to feel premium without becoming formal, and easygoing without feeling ordinary. Just as importantly, the concept had to feel right for Ras Al Khaimah, connected to its local character and landscape, while promising the simple pleasure of a really good cup of coffee. The challenge was to bring those qualities together in a brand people could recognize, relate to and feel good spending time with.
Approach
I looked to the feeling of the place: golden-hour light, rich coffee tones and the quiet beauty of the surrounding landscape. These became the starting points for a brand world that feels warm, inviting and grounded in RAK.
I looked to the feeling of the place: golden-hour light, rich coffee tones and the quiet beauty of the surrounding landscape. These became the starting points for a brand world that feels warm, inviting and grounded in RAK.
Experience
Orange Coffee brings those cues together in a welcoming coffee experience—one that pairs the richness of a freshly poured cup with the warmth and ease of a golden-hour moment.
Orange Coffee brings those cues together in a welcoming coffee experience—one that pairs the richness of a freshly poured cup with the warmth and ease of a golden-hour moment.
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